Internal branding is a corporate philosophy that focuses on bringing the company’s core culture, identity, and premise to its employees as well as its consumers, and usually looks to make workers at all levels “ambassadors” or true representatives of the company and its ideals. Most people are familiar with external branding, which can include things like logos, slogans, and the general “feel” of a product or company. These elements are usually carefully designed to work together to help the customer make certain associations and connections when it comes to specific products or services. The premise is the same for internal branding, but rather than looking to teachcustomers about the company, the goal is to help employees understand and really live into the mission. It often involves some degree of training, but also includes a lot of culture-based education and teambuilding. In most instances the aim is to create a workplace that reflects the larger values of the corporation, whether they’re evident to the customer or not.
No comments:
Post a Comment