Employee satisfaction and retention is typically on the list, which is one place where companies can often see immediate gains. Companies with strong branding practices tend to have lower worker turnover and higher overall
job satisfaction. Happy employees who both understand and believe in the core mission behind their work often perform better; the company also expends less in recruitment and training to fill empty slots, which can add to the bottom line as well.
Additionally, when employees feel more connected and proud of the company they work for, they will generally spread the word to others. Loyal employees are also likely to perform much better on the job than those who feel no pride in their work or who don’t believe in the work their company is doing.
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