Corporate culture and organizational culture, in fact, have very little difference, as they are used somewhat interchangeably in describing accepted norms in companies and organizations. Just as different countries value different lifestyles and social behaviors, the acceptable code of conduct may vary greatly depending on the organization. That being said, however, there are still underlying norms that remain consistent throughout both corporate and organizational culture.
There are many factors that may determine the particular culture adopted by a company. Some of these factors include general attitudes, beliefs, and personal characteristics of employees. In addition to this, the actual brand vision that executives wish to convey may significantly contribute to company norms. For example, a company that sells extreme sporting equipment will differ in vision from a company that sells fine silverware.
The company culture at an extreme sporting equipment retailer may be more relaxed, perhaps even striving to recruit employees that convey the adventurous vision. The fine silverware company may want to create an image of excellence and may instill this in employees. A customer in the store selling silverware may be greeted with, "Hello, sir," or "Come again, ma'am," whereas the same customer going to buy climbing gear at the extreme sports store may hear, "What can I help you with, man?"
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